Shelf Strips
Long printed strips along the shelf edge that turn a scattered set of facings into one branded block.
Shelf strips are the least expensive way to claim shelf territory. They do not hold stock and they do not need floor space — they simply make a run of facings read as a single brand block.
The two decisions are length and fixing. Length has to match the planogram run, which differs between retail chains, so strips are often supplied in more than one length for the same campaign. Fixing is adhesive, channel-insert or clip, depending on the shelf hardware the chain uses.
Because the strip is read at an angle from a metre away, artwork should carry a short message in large type — not specifications.
Suited to: Shelf branding, price communication, planogram blocks
Material: Sunpack, PVC, paper board
Placement: Shelf
Usage term: Long term
Indoor or outdoor: Indoor
Foldable: Flat-packed
Industries: FMCG, Food & Beverages, Retail, Distributors
Customisation options
- Strip length and height
- Adhesive or channel fixing
- Die-cut top profile
- Full-colour printing
Sizes and configuration
- Strip length matched to the planogram run; multiple lengths for the same campaign where chains differ.
- Strip height set by the shelf edge and any existing price rail.
- Die-cut top profile for a shaped upper edge.
- Supplied in counts per store.
Printing
- Full-colour UV printing across the strip.
- Large, short-message type for angled reading distance.
- Price and offer areas that can be overprinted per market where needed.
- Single-sided printing in most placements.
Folding, packing and assembly
- Supplied flat, stacked, in bulk.
- No assembly — peel or clip and fit.
- Long strips can be supplied in segments where transport length is a constraint.
- Packed per store to simplify distribution.
Weight and load
- No load-bearing role.
- Material choice is about stiffness: a strip that is too soft will sag between fixing points.
- PVC holds a long unsupported span better than thin board.
- Tell us the run length and we will recommend the stiffness required.
Placement and environment
- Indoor shelf placement, including chilled aisles where humidity rules out paper board.
Frequently asked questions
Which material is best for shelf strips?
It depends on the span and the environment. Thin board is fine for short runs in dry aisles; PVC or Sunpack hold a longer unsupported span and survive chilled and humid aisles where paper board curls.
Can shelf strips be reused?
Clip-fixed and channel-inserted strips can often be removed and refitted. Adhesive-fixed strips generally cannot be lifted cleanly, so plan them as single-campaign items.
Do you supply different lengths in one order?
Yes. Different retail chains use different shelf lengths, so supplying two or three lengths within one campaign is normal. Send the run lengths per chain and the store counts.
Send the product size, weight, quantity per shelf and stand quantity for a quotation.
Request a quote or read the display stand buying guide.