Promotional Cutouts
Contour-cut standees and character cutouts that mark an entrance, an activation area or a launch without taking up shelf space.
A cutout is a print-led item with a structural tail: the print does the work, but the support leg decides whether it is still standing at the end of the day.
We cut to any outline you supply, on Sunpack for durability or foam board where a lighter, flatter finish is wanted. The support is a folding leg or clip-on strut, sized so the cutout stays up in normal store traffic and light air movement.
Cutouts are foldable and easy to carry anywhere — they fold flat, travel in a normal vehicle or courier box, and go back up in minutes at the next venue.
Cutouts are usually dispatched as part of a campaign kit, so they are flat-packed with the rest of the units rather than shipped as a separate rigid item.
Suited to: Launches, in-store activations, mall promotions, brand mascots
Material: Sunpack, foam board
Placement: Floor
Usage term: Months to years
Indoor or outdoor: Indoor
Foldable: Foldable
Industries: FMCG, Events & Activations, Marketing Agencies, Retail
Customisation options
- Contour cutting to any outline
- Single or double-sided printing
- Folding or clip-on support leg
- Folds flat — easy to carry and re-use
- Height matched to placement
Sizes and configuration
- Contour cut to any supplied outline — life-size figures, product shapes, logos.
- Height matched to placement: entrance, aisle, counter-top or activation stage.
- Single or double-sided depending on approach direction.
- Optional base plate for higher-traffic placement.
Printing
- Direct UV printing on board, cut to outline after printing.
- Double-sided printing where the cutout is seen from both sides.
- High-coverage artwork including photographic images.
- Bleed and cut lines handled at artwork stage — send vector outlines where you have them.
Folding, packing and assembly
- Flat-packed with a folding or clip-on support leg.
- Assembled in seconds on site.
- Can be folded back down and reused for repeat activations.
- Packs flat alongside other campaign units.
Weight and load
- Cutouts carry no product load; the design question is stability, not strength.
- Tall narrow cutouts need a wider leg or a base plate.
- Air movement near entrances and air conditioning is a real factor in stability.
- Very large cutouts may need a two-part structure for transport and handling.
Placement and environment
- Indoor placement, and sheltered outdoor use in Sunpack. Open outdoor placement in wind needs a different approach — talk to us first.
Frequently asked questions
How large can a cutout be?
Size is limited by sheet dimensions and by what can be transported and handled safely. Large figures are made in sections that join on site. Tell us the intended height and placement and we will advise on a practical construction.
Will the cutout stand on its own?
Yes, with the folding support leg we design for it. For entrances and high-traffic areas we recommend a wider leg or a base plate, because normal store traffic and air movement will otherwise knock a tall cutout over.
Can you cut to a character or mascot shape?
Yes — contour cutting follows whatever outline your artwork defines. Vector outlines give the cleanest cut; we can work from high-resolution images where vectors are not available.
Send the product size, weight, quantity per shelf and stand quantity for a quotation.
Request a quote or read the display stand buying guide.